Event Management
June 17, 2015  •  by Sean Burke

How To Plan An Event With No Money

We’ve all been there, trying to pull off an event with little or no cashflow.  So we’ve put together a short list of options that may be available that will allow you to plan an event without money. 

  1. Get Sponsorships and Donations
    Let’s face it, it’s pretty difficult to plan even a tea party without spending even a couple dollars. And if you’re looking to do a bigger event, you’re going to inevitably have to spend money somewhere. That’s where sponsorships and donations come in handy! If you’re wanting¬†to be doing a bigger event, sponsorships are a very viable option. Think of your event and the type of crowd going to it, and then think of the kind of products that might appeal to them or the companies that may want to target them, and then contact those same groups for sponsorship opportunities. If you’re doing a smaller event, perhaps look into getting donations from friends or family.
  2. Volunteers
    Free volunteering may sound tricky to you, but if you’re going to be doing an event that requires volunteers, you’ll need to think of some alternative way to compensate them. Alcohol sponsorships can make this a lot easier for you, but of course you’ll need your event to be 21+ and also have it be appropriate for your event.
  3. Venues
    Venues cost money, but does your house? Does the local community center? Perhaps a friend’s place? Look closer to your home, both literally and figuratively. I know of multiple events that have taken place at a local community center and friend’s or relative’s homes and they’ve done extremely well.
  4. Marketing
    Thanks to the internet, you can do marketing for next to nothing. In a lot of cases, the only true investment will be your time! Social sites like Facebook, Twitter, Reddit, Pinterest are all ideal for talking about and marketing your event. If you’d like to know more about how to market your event for specific niches, check out my event marketing post here. Do some target audience planning beforehand as well to make the most out of your time.
  5. Event Websites
    Creating a normal website costs money unless you’re doing a free trial (only 2 weeks) on Squarespace or Wix, but putting your event on a website such as Ticketbud costs absolutely nothing to you. Plus you can sell tickets, do RSVPs, and post your sponsorships (if you have them).
  6. Team Communication and Accounting
    If your team consists of more than one person, you’ll want to have an easy way to communicate with them as well as a way to print out fliers or do spreadsheets to see what you need to do the event. My best recommendation is to use Google Drive. Not only can you do documents and spreadsheets, but your entire group can collaborate on event items. You can even chat inside each document which will further allow you all to stay up-to-date.

So while creating an event without funds may be difficult, it’s certainly not impossible. In addition with Ticketbud’s daily payouts you can quickly generate a new cashflow to grow event.