Event Marketing
February 5, 2013  •  by Jane Carter

Event SWAG: Promotional Material for 3 Different Occasions

Are you trying to figure out what type of swag to pass out in your occasion? No worries my friends! The Ticketbud Team is here to give you a friendly helping hand. Swag is a very important factor for your company or organization. Why you ask? Well, it helps you promote your business by getting the word out, and if you do it right, it spreads brand awareness to your future customers.

Different Occasions: Like I stated in the beginning, all swag has one main focus, and that is to promote! But, you cannot just pass just about anything anywhere. So, I’m going to talk to you about three different occasions; Concerts/Festivals, Charities, and Conferences.   festivalcollageConcerts/Festivals:  Concerts and festivals are similar in the fact that people attend these events to watch a show, but the only difference from the two is that concerts are meant for live music only. People are not paying money to hear you pitch your elevator speech on what your company represents. Festivals on the other hand are a whole different story. For example, SXSW, it’s a film, interactive, and music festivals and conferences. Yes, people are there to listen to music, but it’s a time for companies to be out there and promote like crazy. So what type of swag can you pass out in these two types of events? Concerts: lanyards (sponsors), stickers, music (record label), t-shirts, posters, flyers (promoting the shows after parties, bars, and other concerts within that venue), shot glasses, sunglasses, and bottle openers. Festivals: This can be just about anything; T-shirts, stickers, freebies, key chains, drink cozies, water bottles, hand sanitizer, sunglasses, bottles openers, caps, visors, beach balls, and there are much more. Charities:  A charity event’s success is measured by how much of an impact their event made on the attendees and how much money they raised to support their cause. You want to make a great impression on your attendees so this has to be well thought out. For charity events goody bags will be a great idea, or  VIP bags for your special guest. What can you have in the goody bag; T-shirts that have the name of the organization, mugs, pens, business cards, a pamphlet that informs people about your cause and organization, and anything else you think your guest will use in the long term rather than just being thrown away later that day. If you are only going to hand out VIP bags make sure you have special gadgets in there for them.   conferencecollageConferences:  Conferences are an opportunity for people to network with other people and be able to discuss the best practices within their industry. It’s a great way for companies to be able to present their latest product or service. If your company has a booth at a conference this is a time for you to promote your business, but you must be smart about this. Remember you are not the only company out there. There will be other booths trying to get the attention of the attendee. So what is a great way to stand out in this situation? At conferences the attendees are on their feet and just going from one presentation to another. Usually, conferences can last from a day to the whole weekend. Well, why not have care packages for the attendees. While yes T-shirts, pens, notepads, and coffee mugs can be a good investment , there is something else you can do for your company to stand out and be remembered. In the care package you can have bandages, aspirin, a snack, USB drive with your company info, bookmark instead of a business card, toothbrush protector, shoeshine, white lint brush, and even a tissue packet. People who normally attend conferences are flying in from other locations, so why not have some items for them that they can use and have your logo on them.   Swag is a great investment for any company, organization, or event. It spreads brand awareness and is a great way to reward your most loyal customers. You just have to be smart about it!    ]]]]> ]]>