Referral Tracking Links lead to useful marketing metrics
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Ticketing & Registration
May 21, 2024  •  by Rachel White

Leverage Your Best Event Promotions with Referral Tracking Links

To craft a revenue-driving marketing strategy, event organizers should leverage referrals and tracking links to pinpoint which promotional efforts yield the best results. 

Tracking links are unique links that, when clicked, trace where the user engaged with your event promotion. By analyzing data from unique tracking links, organizers can identify high-performing channels and refine their tactics to enhance platform visibility and boost ticket sales. 

Ultimately, embracing this analytical approach ensures more targeted and effective marketing campaigns and drives revenue. So, we are here to guide you through implementing this essential strategy in your event promotion.

Setting up a referral tracking link is easy with Ticketbud. 

First, sign up and create a free event website

Then, complete your event set-up. Once complete, you’ll be ready to  create referral tracking links to help measure your promotional efforts. 

To do so, navigate to the “Promotion” tab in the Event Dashboard. Then, click “Referrals.” 

referral tracking code creation

In the right-hand corner, you’ll see the option to add a tracking code. Create a unique code that will help you remember where this promotion came from. We recommend keeping it simple, naming the code with a title or phrase that easily identifies the promotion.  Your referral code will be added to the end of your event page link, creating a unique referral tracking link. 


Referral Code: promoter-x

Referral Link:

Once the referral link  is created, begin sharing it and tracking its performance. Remember to only use one referral link per promotion or promoter. You can create as many unique referral links as you’d like with this feature.  

For best results, referral links should be used across all channels and marketing efforts. When compared side-by-side, these links reveal which promotional strategies are most effective. This information can then be used to ramp up current promotions and inform future event marketing. 

Consider using referral tracking links in the following ways:

  • Create referral  links for specific social media, web, or email campaigns to see which channels receive the most traffic and engagement.
  • Tie referral links to special promotions or discounts to learn which sales and approaches are most effective.
  • Create unique referral links for individual promoters and event partners for your event, so you know which are converting the most ticket sales. 
  • Offer referral links to key influencers who’ve already purchased tickets. Incentivise with free merch or a discount on future events – if their referrals successfully lead to a certain number of ticket sales. 

Referral Tracking Success

Referral tracking links provide valuable insight into the conversions of event promoters and marketing campaigns. 

The performance of these links can easily be tracked and compared in the referral dashboard. Here, you will have access to data, including referral code traffic and any resulting ticket sales. High performing codes indicate promotional channels where you’ll want to invest more marketing efforts. 

referral tracking link dashboard

The best part? You don’t have to wait until your next event to put this data to use. The referral dashboard is updated in real-time, providing insights that inform planning and promotional efforts for your current event. 

Start Tracking Your Event Promotions Today

Knowledge is power. So, the sooner you begin tracking the performance of your promotional efforts the more informed you’ll be throughout your ticket sales timeline. 

But remember to be adaptable. If you invested a lot of time and effort into a specific campaign that isn’t yielding the results you’d hoped, it may be time to pivot. Don’t be disheartened. Chalk it up to a lesson learned.

To deepen your marketing insights, consider combining referral tracking efforts with Ticketbud’s other promotional and ticketing tools, such as custom questions or event emails. 

  • Custom questions can be used at the point of sale to discover where attendees first heard about your organization or event, or if they’d like to opt in to future marketing emails. 
  • The emailing tool can be used to send feedback surveys after the event. These evaluations may include questions related to which marketing channels they’ve engaged with or prefer to receive future updates. 

To learn more about Ticketbud’s full suite of marketing features, visit