Event Management
Event Marketing
April 19, 2019  •  by Lisa Carson

Mark Your Calendar – Don’t Miss Another Event Opportunity

Event and promotion planning isn’t just set and forget. You should always be looking for opportunities for sales, promotions and special events, to engage with customers at different times of the year. It’s easy to remember occasions like Valentines Day, Mothers Day and Christmas. However there are so many other occasions throughout the year that you can integrate into your roster of events. Consider national, state and local level occasions and events that you can create an experience around. Pick the occasions that make the most sense for your business and target customer base.

Who is your target audience?

What occasions, themes and events are they most likely to relate to and want to get involved with? What new audiences could you appeal to with a themed event? 

Below are some of the occasions you could be thinking about for promotions and events for the remainder of 2019. Check your calendars and see what you might have missed. If you act now, there is still time to schedule great events for the rest of the year.

Ticketbud can help you set up an event page for registrations or ticket sales quickly and easily so you can start promoting as soon as possible. Event promotions and packages are great for you to encourage new visitors to try your business. It’s also an opportunity to build a highly valuable database from attendees, who you can then market to and develop relationships with. Lets see what the rest of the year has in store!


June is Rose month, a number of business and organizations could organize an event around this theme, not just bars and restaurants. June is also ‘Adopt a Cat’ month, an animal shelter for example could hold an event that is both a fundraiser and a chance for people to come and meet potential cats they could adopt. June 8 is National Best Friends Day, think about hosting an event where people are encouraged to come and celebrate with their best friends. Alternatively you could hold a social networking style event where people get to meet new friends. Again for those animal shelters, what about a ‘Support Mans Best Friend’ fundraising event.

Occasions and Themes for the month of June:

  • Gay Pride month
  • Rose Month
  • Aquarium month
  • Candy month
  • Dairy Month
  • National Adopt a Cat Month
  • National Fresh Fruit and Vegetable month
  • Turkey Lovers Month
  • Fishing Week and National Gardening Week – both the first week of June

Some of the special days in June:

4  National Cheese Day

5  World Environment Day

7  National Chocolate Ice Cream Day

7  National Doughnut Day

8  National Best Friends Day

15  Smile Power Day

16  Father’s Day

17  Eat Your Vegetables Day

18  International Picnic Day

18  International Sushi Day

18  National Splurge Day

19  National Kissing Day

21  International Yoga Day


July brings some great opportunities for events featuring food and drinks. Hotdogs, chicken wings, fried chicken, ice cream, chocolate and pecan pie all get their own special shout outs. Tequila and Daiquiris get there own days of celebration. If you want to infuse a bit of French culture, you have the opportunity with Bastille Day. If you want to celebrate all things Geek, take advantage of ‘Embrace Your Geekness Day’.

Occasions and Themes for the month of July:

  • National Blueberry Month
  • National Anti-Boredom Month
  • National Hot Dog Month
  • National Ice Cream Month
  • National Picnic Month

Some of the special days in July:

1  International Chicken Wing Day

1 International Joke Day

2  World UFO Day

4  Independence Day (U.S.)

4  National Country Music Day

6  International Kissing Day (apparently we have a national and international kissing day)

6  National Fried Chicken Day

7  Chocolate Day

8  Body Painting Day

10  Teddy Bear Picnic Day – hello kids events!

12  Pecan Pie Day

13  Embrace Your Geekness Day

14  Bastille Day – lets celebrate all things French!

17  National Hot Dog Day

19  National Daiquiri Day

21  National Ice Cream Day

24  National Tequila Day

27  National Day of the Cowboy

28  Parent’s Day

29  National Chicken Wing Day

30  International Day of Friendship


August is Family Fun Month, a great opportunity for family friendly programming and events. It is also a month with a number of days dedicated to women, with National Girlfriends Day, Sisters Day and Women’s Equality Day. If you want an opportunity to run events targeting women, August would be an ideal month for this.

Occasions and Themes for the month of August:

  • Family Fun Month
  • National Golf Month
  • Romance Awareness Month
  • Friendship Week – 3rd week of August
  • Be Kind to Humankind Week – 4th week of August

Some of the special days in August:

1  National Girlfriends Day

2  International Beer Day

4  Sisters Day

9  Book Lover’s Day

18 World Daffodil Day – an important day for fundraising events dedicated to supporting finding a cure for cancer.

21 Senior Citizens Day

26 National Dog Day

26 Women’s Equality Day

31 International Bacon Day


September brings some international themed days, with the Chinese Moon Festival, Mexican Independence Day and the popular German celebrations during Oktoberfest. (Oktoberfest carries over to October 6th).

Occasions and Themes for the month of September:

  • Better Breakfast Month
  • Classical Music Month
  • Hispanic Heritage Month
  • Self Improvement Month

Some of the special days in September:

2  Labor Day

5  Cheese Pizza Day

8  Grandparent’s Day

9  Teddy Bear Day

13  Chinese Moon Festival

13  Friday the 13th

14  International Crab Fest Day

15  National Women’s Friendship Day

15  Wife Appreciation Day

16  Mexican Independence Day

19  International Talk Like A Pirate Day

21  Oktoberfest

22  Business Women’s Day

23  Autumn Equinox – Its Fall!


Coffee shops get ready. October brings you International Coffee Day! It’s also all about the Italian food! October brings us National Pizza Month, as well as National and International Pasta Day. Wait, we aren’t done yet, we also have National Dessert Day! Is October sounding amazing to you? Italian restaurants should have a field day with this. October 3 is Techies Day, so if you run a business targeting tech heads, mark this one in the calendar. October is also National Vegetarian Month, so if you want to hold a vegetarian friendly event, October is the perfect time. Two other important mentions are of course Oktoberfest and Halloween. So many event opportunities there!

Occasions and Themes for the month of October:

  • Oktoberfest
  • Adopt a Shelter Dog Month
  • Breast Cancer Awareness Month
  • Cookie Month
  • National Pizza Month
  • National Vegetarian Month
  • National Popcorn Popping Month
  • Seafood Month

Some of the special days in October:

1  International Coffee Day

1  World Vegetarian Day

3  National Boyfriends Day

3  Techies Day

4  National Golf Day

5  World Teacher’s Day

6  Mad Hatter Day

9  Curious Events Day

11  It’s My Party Day

14  Columbus Day

14  National Dessert Day

17  National Pasta Day –  Italian restaurants – here you go!

25  Frankenstein Friday

25  World Pasta Day – More pasta!

26  Make a Difference Day

31  Halloween


November brings us a lot to be thankful for with the big event being Thanksgiving. We have occasions recognizing children, veterans, and Dios Los Muertos – the day of the dead. There is also a day that throws down a bit of a challenge, Cook Something Bold Day, what can your chef come up with?

Occasions and Themes for the month of November:

  • International Drum Month
  • Native American Heritage Month
  • Game and Puzzle Week – 3rd week of November

Some of the special days in November:

1-2  Dios Los Muertos

2  Book Lovers Day

3  Sandwich Day

6  Saxophone Day

8  Cook Something Bold Day

11  Veteran’s Day

13  Sadie Hawkins Day

20  Universal Children’s Day

23  National Espresso Day

28  Thanksgiving


Finally we come to December. This is always a busy month for events, so if you want to host a holiday event you have to get in early with planning and promotion. There are plenty of opportunities for Christmas and holiday themed events, as well as New Years Eve events and parties. December is a month dedicated to eating and drinking. It is also apparently Bingo Month! Who knew?

Some of the special days in December:

2  National Fritters Day

5  Repeal Day – the end of Prohibition. Drinks anyone?

6  St. Nicholas Day

8  International Children’s Day

8  National Brownie Day

9  National Pastry Day

10  Human Rights Day

13  Ice Cream Day

16  National Chocolate Covered Anything Day

22  Winter Solstice – the shortest day of the year

23  Festivus – for the rest of us

24  National Chocolate Day

25  Christmas Day

25  National Pumpkin Pie Day

30  Bacon Day

31  New Year’s Eve

For more ideas look up DaysOfTheYear.com or Holiday Insights for a full calendar of opportunities.

Visit Ticketbud today and request a demo. It’s free to sign up and start planning your event.