Key Metrics
Total- the total amount of invitations sent out
Delivery Rate– the percentage of invites that were successfully delivered to the recipient
Open Rate– the percentage of invites that were successfully delivered and then opened
Bounce Rate– the percentage of people that opened an invite but did not click the link to your event page
Click Rate– the percentage of people who opened an invite and clicked the link to visit your event page
From this data, you can get a much better picture of how successful your various invitations are and what changes you may need to make to increase opens and clicks. If you send out multiple groups of invites, you can also see the metrics for those individual groups as well.
Have any questions about this feature? Ask away at
support@ticketbud.com!]]]]> ]]>
