Leverage Your Best Event Promotions with Referral Tracking Links

To craft a revenue-driving marketing strategy, event organizers should leverage referrals and tracking links to pinpoint which promotional efforts yield the best results. 

Tracking links are unique links that, when clicked, trace where the user engaged with your event promotion. By analyzing data from unique tracking links, organizers can identify high-performing channels and refine their tactics to enhance platform visibility and boost ticket sales. 

Ultimately, embracing this analytical approach ensures more targeted and effective marketing campaigns and drives revenue. So, we are here to guide you through implementing this essential strategy in your event promotion.

Setting up a referral tracking link is easy with Ticketbud. 

First, sign up and create a free event website

Then, complete your event set-up. Once complete, you’ll be ready to  create referral tracking links to help measure your promotional efforts. 

To do so, navigate to the “Promotion” tab in the Event Dashboard. Then, click “Referrals.” 

referral tracking code creation

In the right-hand corner, you’ll see the option to add a tracking code. Create a unique code that will help you remember where this promotion came from. We recommend keeping it simple, naming the code with a title or phrase that easily identifies the promotion.  Your referral code will be added to the end of your event page link, creating a unique referral tracking link. 

Example: 

Referral Code: promoter-x

Referral Link: https://yourcompany.ticketbud.com/expo/promoter-x

Once the referral link  is created, begin sharing it and tracking its performance. Remember to only use one referral link per promotion or promoter. You can create as many unique referral links as you’d like with this feature.  

For best results, referral links should be used across all channels and marketing efforts. When compared side-by-side, these links reveal which promotional strategies are most effective. This information can then be used to ramp up current promotions and inform future event marketing. 

Consider using referral tracking links in the following ways:

Referral Tracking Success

Referral tracking links provide valuable insight into the conversions of event promoters and marketing campaigns. 

The performance of these links can easily be tracked and compared in the referral dashboard. Here, you will have access to data, including referral code traffic and any resulting ticket sales. High performing codes indicate promotional channels where you’ll want to invest more marketing efforts. 

referral tracking link dashboard

The best part? You don’t have to wait until your next event to put this data to use. The referral dashboard is updated in real-time, providing insights that inform planning and promotional efforts for your current event. 

Start Tracking Your Event Promotions Today

Knowledge is power. So, the sooner you begin tracking the performance of your promotional efforts the more informed you’ll be throughout your ticket sales timeline. 

But remember to be adaptable. If you invested a lot of time and effort into a specific campaign that isn’t yielding the results you’d hoped, it may be time to pivot. Don’t be disheartened. Chalk it up to a lesson learned.

To deepen your marketing insights, consider combining referral tracking efforts with Ticketbud’s other promotional and ticketing tools, such as custom questions or event emails. 

To learn more about Ticketbud’s full suite of marketing features, visit https://www.ticketbud.com/features/

What is an Organization Landing Page on Ticketbud?

Ticketbud’s Organization Landing Page is a free customizable page for event organizers to promote all their events in one place. This is separate to your event page, it allows you to showcase multiple events. 

This feature is ideal for organizations running multiple events (and those spanning multiple days), allowing ticket buyers to view all events quickly and easily. Perfect for multi-day festivals, venues, a large multi-location brand, or organizations holding multiple events per year. 

The organization landing page includes an interactive calendar view feature, which can also be embedded on an organizers website. Links have been added at key points in the customer journey to increase cross promotional opportunities.

The Organization Landing Page includes:

Landing page for Multi-day Event (live preview)

Customer Feedback

The cross promotion between festival events is invaluable, and the interactive calendar view provides a user-friendly option for ticket buyers to see the events on each day.

Alaska World Arts Festival runs 100 events across 50 venues in Homer Alaska, over two weeks in September. The festival features music, dance, theater, film, visual arts, literature, and comedy events. We needed a solution that enabled us to profile the festival, it’s wide range of events across multiple days, and sell tickets easily. Ticketbud’s new showcase page allows us to promote all our shows and events on one festival page.  Having no prior experience with a ticketing platform, the customer support I received getting set up with our showcase page and ticketing was greatly appreciated

Organizer of Alaska World Arts Festival