The 4 Ways You're Confusing Your Attendees (& how to avoid them)

1. Information Overload Information overload is often born out of an honest excitement to share as many details about an event as possible. While properly communicating the particulars of an event is typically a good thing, it’s possible to share too much to the point where your attendees are simply overwhelmed by the amount of info they’re seeing. As a good rule of thumb, pick 3-4 main “selling points” of your event and explain those thoroughly. In the end, it’s easier to remember 3-4 big things than 20 little ones. If you just can’t narrow your points down, rotate a few at a time into your event description every couple days or weeks.

Bottom Line: If you say too much you say nothing at all. Keep the info short and sweet so your guests can remember when, where and why they should go.

2. Lack of Communication

You can cause just as much attendee confusion with a lack of information as you can with an excess of it. After all, if your guests are not sure what your event is about or why they should even go, they’re likely to skip it. Additionally, if you fail to notify or explain changes and updates to your event, you’re bound to mislead, confuse and, ultimately, infuriate your guests. To combat this, include a schedule of your event’s activities on your event page if you have one and be sure to use email or social media to keep guests informed about everything from weather-related concerns to changes in speakers or entertainment.
Bottom Line: Establish lines of communication via email and social media and continually keep your guests in the know. If it relates to their attendance, they need to know about it. Make purchasing painless!

3. Overcomplicated Ticketing

Once your guests have decided they want to buy tickets to your event, the last thing you want to do is make it complicated for them to do so. Avoid creating too many types of tickets or tickets with confusing or misleading names. Be sure to keep any custom questions to a minimum as well. Asking for shirt size, dinner type and other essentials is fine but you want to be careful not to make your checkout process feel like filling out a form at the DMV.
Bottom Line: It should be easy for your attendees to know which ticket applies to them and even easier for them to buy it.
(Tip: have a friend walk through the ticket purchasing process with you. The issues and confusion they have are probably similar to the ones other purchasers are having).

4. Disorganized Check-in

Nothing starts your event off on the wrong foot like a poorly executed check-in operation. Avoid the chaos and confusion of long lines and disoriented attendees by having clearly marked entrance points with designated and uncluttered areas for lines. It’s also helpful to utilize a variety of check-in options including a ticket scanner (like the one Ticketbud offers for free) and a hard copy guest list. Having multiple ways to check people in allows you to be flexible and handle any potential issues that might come your way.
Bottom Line: Avoid a bad first impression by taking the confusion out of checking in. Make lines quick and painless with prepared ticketing scanning and check-in tools.
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Last Minute Event Ideas For The St Patrick's Day Procrastinator

Here are some quick and easy ideas to get your St. Patty’s Day event up and running! You can find the photos recipes, tips and more for the ideas listed below and then some on our:

St. Patty’s Day “Kiss Me I’m Irish: Pinterest board

Now hop to it and get your Irish on!

Appetizers:

stpattysfood

Drinks:

stpattysdrinks

Decorations & More:

stpattysdecor

Party Games & Entertainment:

stpattysgames  ]]]]> ]]>

3 Reasons You Should Be Creating An Online Event Flyer

1. Better Creative Content Bringing your flyer online allows you to be much more creative in how you craft the messaging for your event. Using videos and the ever popular GIF are a great way to add engaging content to your page that goes beyond simply reading text or staring at a static image. Having your flyer online also allows you to make constant updates and changes to your event. Uploading new photos or adding new descriptions to in the text means your flyer can continually evolve and provide something fresh each time someone sees it.

2. More Than Just Messaging

With a normal, paper flyer, your audience can do little more than read and move on. When it comes to actually RSVPing or purchasing tickets, they have to take numerous additional steps, whether it be going to a location or looking up a website online. With an online flyer, you can craft your message about your event AND give people a place to take action all in one convenient place. In other words, readers can learn more about the event and then actually RSVP or buy tickets all on the same page. It saves your attendees time and energy, two conveniences that consistently lead to strong attendance numbers.

3. Promote Farther

[pullquote]An online event flyer, on the other hand, has an endless reach.[/pullquote] The biggest disadvantage to a paper flyer is that it’s extremely limited in its reach. Once you put it up it stays in one spot and is only viewable by the people who pass and actually take the time to read it.  An online event flyer, on the other hand, has an endless reach. Using your event web address you can post, promote and share your event flyer all over the internet (and by extension all over the globe). Your flyer can now be targeted to audiences of all kinds at any location and the best part is that it’s completely free! ____________________________________________________________ There are many more great reasons to create an online event flyer for your event but these three encapsulate the most important points. With an online presence for your event flyer, you can say more, your attendees can do more and you can send the flyer to a much more massive audience.      ]]]]> ]]>

Ticketbud + Tweetwall: Attendees Engage!

At Ticketbud, it is our duty to provide you with the latest tools to maximize your event’s success. Let’s talk about Tweetwall! There’s a ton of innovation going on right now in the event space especially in regards to attendee engagement. With event registration and management being our main focus, it makes sense to rely on the experts to help our organizers create an immersive experience for their attendees. That’s why we are elated to announce our newest integration with Tweetwall to do just that!

tweetwall

Tweetwall is a powerful engagement tool that allows you to easily display Twitter activity around a hashtag at your event. This is great for not only leveraging your audience but also generating social media exposure around your event. With our Tweetwall integration, Ticketbud organizers can now create a Tweetwall that automatically pulls all of your event details.

How does it work?

To integrate, log into your Ticketbud account and Tweetwall will pull all the information from your event.  From there, you’ll be able to create your Tweetwall. It’s that easy! If you’d like to learn more, click here.]]]]> ]]>

How To Avoid No Shows At Your Event

1. Constant communication A major reason people don’t show up to an event is because they’ve lost interest or forgotten about it all together. Keep your event fresh in the mind of your attendees by constantly engaging them throughout the entire timeline between their ticket purchase at the actual event. Create social media accounts for your event and share photos and status updates of the event coming together. Send out email newsletters promoting the event with interviews, photos, rewards and other interesting content. The goal here is to stay relevant in the mind of your attendee and the only way to do that is to actively engage them.

2. Clearly defined incentives

[pullquote]Whether it’s free food, learning a new skill, or a special appearance by Beyoncé, be sure to make it clear what ticket buyers will get from attending.[/pullquote] Even if you effectively communicate with your attendees, if they don’t know what they stand to gain from attending your event it will all be for naught. From your online event page to your social media & email marketing efforts make sure you clearly explain what they would be missing out on if they didn’t attend. Whether it’s free food, learning a new skill, or a special appearance by Beyoncé, be sure to make it clear what ticket buyers will get from attending. Otherwise, from an attendee’s perspective, they really have no reason to go.

3. Gamification

Gamification is simply taking game mechanics (points, levels, achievement badges, etc) and applying them to non-game contexts. The idea is to play on people’s innate sense of competition and achievement and use that to increase interest, engagement and loyalty. In the context of your event, offering things such as a reward for sharing the event on Facebook or an “event badge” for networking with a certain amount of attendees encourages ticket buyers to commit to the event and take a vested interest in attending.

4. Schedule your announcements

If you haven’t noticed by now, the key to avoiding no-shows is keeping your attendees interested in your event from the moment they buy a ticket to the moment they walk through the doors. To do this, you need content and material you can share and promote with them over the courses of the weeks and even months preceding the event. To help spread the event love over the course of such a time frame, it helps to strategically schedule announcements and updates. Event interest typically wanes 2-3 weeks prior to an event so this would be the perfect time to send out an email blast about the world-class credentials of your speaker or the award-winning chef catering the event.

5. Reserve a spot (for free events)

Paid events have a distinct advantage over free events in preventing no-shows in that their attendees have lost money on the line if they don’t go. While it’s slightly unorthodox, free and RSVP events can implement their own form of financial attachment as well to encourage attendees to attend. For high-profile or previously well-attended events, offering the ability for attendees to pay a small price to reserve their RSVP is a great way to add revenue and bolster commitment. Another, albeit rarely used, option is to charge attendees a small ticket price that they will later be reimbursed for once they attend the event. This still keep the event free, but only for those that come to the event.]]]]> ]]>

How Ticketbud Helped Pink Avocado Build Local Relationships

Pink Avocado, who also host their own events in addition to catering others, it’s all about combining those creative forces for one amazing event. “Being in Austin affords us a huge luxury in the ability to work with an insanely talented group of people,” explained Event Director, Mariah Price. “It provides [Pink Avocado] with a creative outlet as well. I love helping with the themes, putting together the decor, marrying the entertainment…and collaborating with incredible local artists and vendors.” 1392548_624625864256741_482137445_nOne of their most popular events are their Bread & Circus Supper Club series, which focuses on a different theme every month ranging from a Paleo dinner with fresh-squeezed juice pairings to a circus themed event complete with acrobats and sword-swallowers. “Bread & Circus Supper Club allows [the Pink Avocado staff] an opportunity to stretch their culinary wings, so to speak. It’s their chance to get creative, try something new and showcase what they’re capable of.” Pink Avocado trusts Ticketbud to help take the stress and worry out of their event registration so they can continue to focus on their event’s theme and their relationships with local talent. “Ticketbud has been a great partner to us. The support team has always been there to answer any questions we’ve had, whether it be technical support or help with best practices. That kind of support is extremely helpful, especially when things can get hectic in the weeks leading up to a dinner. “It’s been interesting to see the evolution of the site as well. We look forward to seeing what’s in store.” Create Your Event Today CTA  ]]]]> ]]>

Measure Your Marketing With Advanced Email Invite Reporting

Key Metrics

Total- the total amount of invitations sent out Delivery Rate– the percentage of invites that were successfully delivered to the recipient Open Rate– the percentage of invites that were successfully delivered and then opened Bounce Rate– the percentage of people that opened an invite but did not click the link to your event page Click Rate– the percentage of people who opened an invite and clicked the link to visit your event page   From this data, you can get a much better picture of how successful your various invitations are and what changes you may need to make to increase opens and clicks. If you send out multiple groups of invites, you can also see the metrics for those individual groups as well. Have any questions about this feature? Ask away at support@ticketbud.com!]]]]> ]]>

How to crush it at organizing an unofficial Chive Meetup

Chive meetups are the best way to get like-minded Chivers together in your area to knock back a couple cold ones and KCCO until the sun comes up. To make it happen, a brave soul needs to step up to the plate and organize the damn thing. If you or another member in your chapter is in charge of organizing your next (or first!) meetup, keep reading.

Yes, the image above has nothing to do with this blog post but we had to get your attention somehow. Now that your’e hyper-focused, lets help you crush it at organizing your next meetup. In this post, we’ve gathered tips from Chive chapters that know the ins and outs of what makes a Chive Meetup work. What better way to learn how to crush it than from the ones who are already doing it? Since we also know a little about the registration process (hint: It’s what we do!), we’ve included our own thoughts based on working with the meetups that have used Ticketbud in the past. Lets get started!

Finding the right venue

When we are looking for the right venue we have to make sure the vibe is there. You need to know its Chiver friendly and they are willing to accommodate our needs. Size is definitely a huge factor because bigger is better. Then its all about the location. Find a place that isn’t too far away and you will have a great turnout.” Marcus LaPonse and RJ Spear, Michigan Chivers
After making the conscious decision to organize a meetup, this is really the first step in the planning process. Finding the right venue is incredibly important. Make sure your choice is in close proximity to your Chive community and that it is easy to get to. Keep tabs on the parking situation as well since no one likes paying for that. Choosing a solid date for your meetup goes hand in hand with finding a venue. Make sure the date you choose doesn’t coincide with any other big events that Chivers might also be attending. Also sync up with the venue manager to see what their availability is. It doesn’t hurt to build relationships with these guys either as Nicole points out below:
Brad, the owner of Spill Lounge, had faith in our group from the very beginning and offered not only to host our meet ups but help us raise money for charity. We found that having a relationship with a bar you trust and takes care of you is super important.” Nicole Baumgart, Denver Chive

Getting the word out

In March of 2013 a few Denver area Chivers connected on Twitter and decided to meet at bar. Around a dozen Chivers showed up to drink and laugh. 3 months later, 1200 Chivers showed up to the 1st Denver Chive unofficial meetup. Today we have over 10,000 followers between Facebook and Twitter. We raised close to $40,000 for charities in 2013 and we plan to destroy that number in 2014. “How did this happen?!” is a question we ask ourselves all the time! We never tried to get more followers or likes on social media, we just kept having really great meetups and people kept spreading the word and showing up. We think it’s important to stay focused on the purpose: bringing Chivers together to build community and raise money for charity.” Nicole Baumgart
The key takeway from this is to stick to your guns and let Chivers in your community grow the chapter organically. If you’re a new chapter, start small and work your way up. Don’t go all in on your first meetup unless you’ve built a large following. The last thing you want to do is rent out a large venue and only have a couple people show up. Establishing a brand around your chapter is a no-brainer. This opens doors in regards to selling merchandise and creating an identity in your community. No Chive meetup is the same and they all have different qualities that make them great.
…we were super fortunate to have some great local help at the beginning: a local design agency (Smirk Creative) helps us with all of our branding, promotional materials, and even designed our amazing Colorado KCCO shirt for FREE. Having that official, unified branding makes us easily recognizable.” Nicole Baumgart
It also makes sense to create social media profiles on all the major networks. Many Chive chapters have Facebook pages, Twiter handles, and Instagram accounts. You should to. This is an easy way to get the word out about your chapter. Look at it as a megaphone to keep the locals updated on any new happenings along with keeping the conversation going. Leading up to the meetup, make sure to blast out updates through your social media feeds to keep interest levels high. Creating a hashtag for your event will drive engagement as well as coming up with a visual or flier that can be shared within the community.

Keeping Chivers engaged

Once you get Chivers through the door, you gotta make sure they’re having a great time. Let’s not hide from the fact that a sufficient alcohol supply plays a big part in this. Linking up with local alcohol vendors to sponsor is a huge win but at the very least work out some type of deal with the venue to provide discounted drinks. Always be responsible about it too. [caption id="attachment_20030" align="aligncenter" width="337"]The definition of being responsible. The definition of being responsible.[/caption] You have a lot of options to supplement the drinking. We’ve seen meetups organize raffles, silent auctions, and giveaways. These act as a great way to ensure your attendees stay till the very end to see if they win anything. Setting up a photo booth is super easy to do too and can extend the life of your meetup beyond the event date.

Raising money for a great cause

Beyond keeping Chivers engaged, raffles and silent auctions are also a great way to generate funds for the charity your meetup is supporting.  Know your audience when it comes to auctioning items off.  A collectors edition My Little Pony probably won’t get as many bids as a customized Chive Kegerator.
Have local artists make chive related pieces for auctions. Also auction off local chive group decals, shirts.. Etc..” Chive PA
It’s a no-brainer to co-brand your meetup with the charity or non-profit you’re supporting.  Definitely include their logo and name on fliers and try tying them into your meetup as much as possible. chive meetup
I think the real reason we were so successful with that meetup was because of our cause. We were able to gain the support of the local bikers who are a big community here and the local firefighters as well. They truly took our regent and ran with it by organizing a bike ride earlier in the day that ended at the meetup.” Chive On Myrtle Beach
If your meetup is benefiting a firefighters association, why not tie in a theme around it and pass out plastic firefighter helmets to your attendees?  Creative ideas can help rally the troops around your cause and get Chivers excited to take part in helping out.
…make sure you can trust the bar that the event is hosted. And don’t be afraid to ask questions. Selling tickets is a good way to have a guaranteed sum of money that you can present to a charity. Also a good way to watch capacity levels.” Gabe Garcia, Lonestar Chivers
We reach into the inner good person that is hidden inside all of us and ask for that person to come to the surface.” Chive On Indy
 

Now it’s your turn

There you have it. A big thanks to all of the Chivers that participated in this post. Hopefully this will add some rocket fuel to your planning skills so that you can turn your next meetup into an unforgettable event. Do you have any tips from your meetup organizing experience? Let us know by leaving a comment!]]]]> ]]>

The Top 3 Reasons People DON'T Attend Your Event

NOT attend your event. When you have an idea of some of the obstacles and objection points that may make an attendee avoid your event, you can solve them before they become a problem. To help get your brain juices flowing, here are a three of the most common reasons people DON’T attend an event:

1. No Strong CTA (Call To Action)

Don’t assume your guests already know all of the attractions your event has to offer. Determine what those attractions are, make them clear to guests (through text, pictures, videos, etc) and make a strong CTA for them to attend. A common issue people run into here is determining what is and isn’t an attraction worth mentioning. Too often organizers only promote & mention the features of their event that they think are important.  To avoid this pitfall, try and think about your event from the attendee’s perspective. Why should they go? What does your event offer that would compel them to buy a ticket? Whether it’s free food, learning a new skill, or a special appearance by Beyoncé, be sure to make it clear what your attendees will get from attending. Otherwise, from an attendee’s perspective, they really have no reason to go.

2. Ticket Price

The number one reason we see people not attend an event is the price. Discount and promo codes counter that by convincing the attendee they are getting a ticket to the event for less than it’s true value. This “steal” of a deal makes the attendee feel smart and savvy, two emotions you want associated with you and your event. On top of spurring conversion, deals like these are also word-of-mouth gold mines. When one attendee feels clever for getting a deal on a ticket, they want to tell a friend, first, to share in the deal with them and, two, to show them how clever they were for finding the deal in the place (don’t act like you haven’t done this).

3. Lacking Credibility

In the first 5-10 seconds of visiting your page, a guest will be able to determine whether or not they think your event is legit or not. Fair or not, this quick first impression can often be the difference between a show with standing room only and one with more than a few empty seats. Your online content is a direct reflection of your event so the first step towards credibility is taking care of the easy stuff on the web. Typos, grainy images and other basic mistakes show carelessness and a lack of resources, two things you do not want people associating with your event. A lack of descriptive information is another red flag for many attendees. Be sure to use the names of people and businesses involved with the event. It roots your event in reality and lends credibility. photo credit: Thomas Hawk via photopin cc]]]]> ]]>

Attract More Attendees With A Customized Event Page URL

custom_event_page-4 As we’ve detailed in a previous article, customizing your event URL is a great way to make your event easy to search and find online. Easier visibility and accessibility means less trouble for your guests and more ticket sales for you.]]]]> ]]>

How To Give Your Event A Social Media Personality All Its Own

The best way to create this event “persona”? Social media! Social media gives your event an outlet to be creative, funny, informative, sarcastic or whatever personality traits you want to convey on a medium almost all of your potential attendees are already on. Here’s the inside track to making sure your event has a vibrant social media personality all its own.

Determine

conversionarticleBefore setting up any social media accounts, the first step is deciding what personality you want your event to embody. The personality you choose should not necessarily mimic yours, though. Remember, you’re trying to create a unique identity that reflects the event not its organizer. Often times, it works well to imagine your event as a person. What would they sound like? How would they dress and act? If your event is a punk rock battle of the bands you may want to be edgy and rebellious. If you are a tech conference you might want to be witty and informative. The persona you adopt should resonate with the typical attendee of your event. The goal is to engage and connect with them so base your persona around them.

Create

medium_5996803046Now that you have your event identity chosen, it’s time to start creating social media accounts. There are thousands of different social media sites your event can be on but to keep things manageable I recommend using around 3-5 different accounts. If you’re the punk rock battle of the bands, it makes sense to be on music oriented sites like MySpace or SoundCloud. If you’re the tech conference you may want to try popular “techie” social media like Google+ or Snapchat. To keep it simple, check out these 3 main and essential social media platforms to give your event a voice: Creating a Facebook Business Page Just like millions of Facebook users have a personalized profile page that tells their story, so, too, can your event. Facebook is a perfect starting point because the vast majority of your attendees are already on it and can easily connect to your page. When creating you page the two main features to utilize to really let your event persona shine: Setting Up A Twitter Handle Screen Shot 2014-02-11 at 2.52.06 PM When creating your Twitter account, the most important thing to customize is your handle, . The handle is the title people will tag you with when mentioning or tweeting at you. While you can keep your name simple (like the name of your event or organization) your handle is where you can get creative and establish an identity. It’s also important to remember to keep your handle relatively short. Every tweet has to be less than 140 characters so the longer your handle the less room people will have to write their message and add hashtags (we’ll get to those in a sec). Get Visual With Instagram Instagram is a powerful tool to upload, edit and share photos related to your event. You can also add short snippets of text to accompany each photo as well. This a great way to use imagery and visuals to bolster your event’s identity and give people a sneak peek and what goes on behind the scenes. While a concert might would consider sharing highly stylized photos of its musicians, a small fundraiser might share photos of the event being set up to add a personal connection to the cause.

Share & Engage

7K0A0603Once you’ve determined your personality and created the accounts to display it, it’s finally time to let it shine! While you should alter your strategy slightly for each social media you use, the tone and personality should remain consistent throughout. They key here is to identify points of customization where you can demonstrate your event’s unique personality. For example, “favoriting” somebody’s tweet on Twitter is great but it does nothing beyond notifying them you enjoyed the tweet. There is no customization and minor engagement. A hashtag, on the other hand, is a perfect way to actively engage someone AND make a statement about what your event is all about. Adding a hashtag makes your tweets easy to track and engage with on Twitter but, more importantly, it gives you an added place to add some personalization. If your event is a comedy festival, the hashtag #worstcomedyfestever is a sarcastic and tongue-in-cheek way to represent your festival and bring the humor to your attendees before they even buy a ticket. Your goal should to find these hashtag-like points of customization on all the social media you use. Whether it be clever comments to match a photo on Instagram or educational daily statuses on Facebook, these points on customization are what will allow you to voice your event. And once you’ve found these points, start engaging and communicating directly with not just your entire audience but with individuals as well. The best way to get a feel for someone (or, in this case, something) is to have a conversation and the same applies for your event. This is how you truly promote your event’s personality and establish a connection that will, hopefully, lead your audience to attend your event.]]]]> ]]>

How The Joshua Tree Hosted More Events While Cutting Costs

The Joshua Tree founders, Lynda and David Hill, wanted to create a landscape completely different from the typical, lonely white hospital walls. Opened in 2004, the Cheshire, UK-based children’s charity was built to help “families undergoing extreme stress, fear, bewilderment and isolation following the diagnosis.” “Since the charity team is very small,” explained Charity Manager Jo Pritchard, “the manual administration of [some] events has been horrendously resource heavy.” 487374_10151963725170578_2108767320_nSupported by Ticketbud’s Cancer Commitment, Pritchard and The Joshua Tree knew using the service could save the charity tons of resources, time and money. “The use of Ticketbud has meant we are able to redirect those resources, put on more events and therefore raise more money, as well as the money savings for our original calendar.” The Joshua Tree has continued to use Ticketbud for “smaller events…for around 100 people, and for multi-person teams and individuals…for run events that go into hundreds of runners – all with great satisfaction.” “We can wholeheartedly recommend Ticketbud as easy to use and administrate, and as it is free for Cancer charities too it means we can continue to use it.”]]]]> ]]>