Get Tickets: First Presbyterian Church

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Get Tickets: Basic High School

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Get Tickets: 8th Annual Great Grown-Up Spelling Bee for Literacy

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Some ideas to consider for your next event marketing endeavor: [caption id="" align="alignnone" width="425" caption="Who will be talking about your event?"][/caption]

So you set up your event in minutes on Ticketbud , are now selling tickets online and need to begin marketing. Building up a demand for an event is no simple feat, but it’s even harder when you don't take the right approach.

When advertising efforts focus only on getting people signing up, they are counterproductive to the marketing strategy.  With that tactic, the guests only see one thing; deciding if they want to fork up the money to go rather than WANTING to go to the event regardless of the cost.  Please read these 6 tips to maybe rethink your approach before you begin building up some hype for your event.

1. Less is more.

Ensure your guarantee is not complex and visually captivating. Don’t get into the details; that’s what your event website/ticket window will be for.

2. Build up some buzz

When sending an e-mail campaign, use the majority of your e-mail body to contain personal information to get people excited and involved. Keep it concise and appealing. Add a side box or a footer with links to the event page, social media outlets, or any additional information that shouldn't be included in the main message.

3. Show your event

Use images or video from previous events you had.  This will excite loyal, past guests and persuade new ones to join the affair.

4. Use comments and testimonials.

Promote good things your attendees had to say about a previous event. Do include their name and affiliations to give the comment some credibility.

5.  Give guests a BANG for the buck.

Try to avoid early-bird deals or any kind of discounts.  You should set a price and stay with it.  If you do change anything, add more incentives for the guests to attend to drive your sales. Don't create an urgency by ranting about your deadlines and needs for funds.  Promote the cause and how it is urgent that the event, the involvement, and the proceeds are maximized to help whatever or whoever is in need.

6. Seek out a strategic partnership(s)

Find out who is involved in the interests of your event and use that small, loyal group to help spread awareness.  If your are throwing an event that people are cycling for Cancer research, you should promote and inform people on a local bike shop, an athlete like Lance Armstrong or a cancer survivor in town who is an avid cyclist.  Don't continuously talk about your cause and your event, but mention these individuals or teams often and promote the initiatives they are executing and promoting.  The support for them will only boomerang right back at you.

Grow Something!

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Get Tickets: FlanaFest

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Get Tickets: laugh with me ma comedy weekend

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Get Tickets: Tech Law Section Happy Hour

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Get Tickets: WorldROC/Wine to Water: Benefit for Sri Lanka

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Get Tickets: Tap With A Beat

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Get Tickets: TYP March Networking Event

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Ticketbud.  Lastly, please check out Jason's Stewart's article on making the most out of your time when attending a trade show!]]]]> ]]>

Texas Young Professionals hosted their February networking event by using Ticketbud.  Our Director of Marketing, John is a part of TYP and had nothing but great things to say about the event.  A fellow TYP member, Larimie Leigh, took some photos of the occasion to help capture the cool atmosphere of the new bar The Dogwood on 6th Street.  We cannot wait to attend their next event and gather more media! TYP is a community of young professionals in Houston, Dallas, Austin, San Antonio, Fort Worth and The Woodlands, Texas. Their mission is to foster professional networking, career development, entrepreneurship and civic involvement.]]]]> ]]>